For online stores

Turn your order export into a store performance report.

Drop an orders or sales export — straight from Shopify, WooCommerce, Amazon, or a spreadsheet — and get a branded store report for partners, investors, or your own review, in under a minute. No pivot tables, no formatting.

CSV · XLSX · Shopify · WooCommerce · Amazon — no template prep required

The problem

Your store is selling. The order export doesn't show it.

Every platform exports raw order data — one row per order, dozens of columns — and none of it answers the question you actually have: how is the store doing this month?

Raw order data is unreadable at a glance

A thousand-row order export is built for accounting, not for understanding. You can't see revenue, your best products, or where sales come from without digging.

The monthly view is a manual chore

Pivot tables, SUMIFS, a chart or two, then formatting it into something presentable — that's an hour you repeat every month, just to see how the store performed.

It's not something you'd send anyone

A bare spreadsheet isn't what you hand a partner, an investor, or a supplier. There's no clean, on-brand view of the numbers you can share with confidence.

How it works

From order export to store report in three steps.

No setup, no templates, no formula gymnastics — just your file.

STEP 01

Drop your orders export

Upload your orders or sales export exactly as it comes out of Shopify, WooCommerce, Amazon, or your spreadsheet. CSV, XLSX — whatever you've got.

STEP 02

Pagelumen reads it

It auto-detects revenue and order total, SKU and product, category, sales channel, and order date — then organizes the numbers the way a store owner actually thinks about them.

STEP 03

Get a branded report

Receive a polished store report with your logo and colors — ready to download, print, or share with a partner or investor through a private link.

Built for online stores

Everything you'd build by hand — done for you.

The metrics store owners actually track, formatted on brand every time.

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Revenue, orders & AOV

Total revenue, order count, and average order value up top — the three numbers that frame every store conversation.

Top SKUs & products by revenue

See which products actually drive sales — ranked by revenue, so you know your winners from your long tail.

Revenue by category & channel

Break revenue out by category and sales channel — so you can see where the money comes from, not just how much.

Revenue by period

Day, week, month, or quarter — revenue and order count trended over any time range your export covers.

AOV vs. volume, separated

Know whether a revenue change came from pricing or traffic — AOV and order volume shown apart, not blended into one number.

AI-written key observations

A short, plain-English readout of what changed and what stands out — so the report explains itself.

Your branding on every report

Your store logo and colors on the header, accents, and export. Partners see your brand, not ours.

Shareable links

Send a private link instead of an attachment. Recipients see a clean web report — no spreadsheet required.

See it for real

Look at an actual store performance report.

Don't take our word for it — see the kind of branded report your orders export turns into, with store metrics laid out the way owners and investors actually read them.

See a real e-commerce sample report →
View the sample →
Before / after

Here's the kind of before/after you'll get.

Same orders, two very different things to look at.

Before — the raw export
  • A thousand rows of orders with line items, taxes, and IDs
  • No branding — just gridlines and a default font
  • Revenue, AOV, and top products buried until you build the formulas
  • An hour of pivot tables every month to make it presentable
After — the Pagelumen report
  • One clean, branded report on your store's logo and colors
  • Revenue, orders, and AOV up top; top SKUs and channels at a glance
  • Plain-English key observations written automatically
  • A private link you can send a partner or investor in under a minute

Illustrative example. A real store before/after — with actual screenshots and numbers — drops in here.

FAQ

Questions store owners ask.

Does it work with my Shopify, WooCommerce, or Amazon export?
Yes. Pagelumen reads CSV and XLSX order and sales exports straight from Shopify, WooCommerce, Amazon Seller Central, or a plain spreadsheet. Drop the file as-is — there's no template to match and no reformatting to do first.
Is my order data private?
Your exports are processed only for your account. Finished reports stay private unless you choose to share one — and even then, access is limited to the private link you generate.
Can I put my store's branding on it?
Yes — add your store logo and brand colors and every report carries them, from the header to the accents to the export. Partners see your brand, not ours.
Can I share reports with partners or investors?
Yes. Every report can be downloaded, printed, or shared through a private link you control — ideal for sending to partners, investors, and suppliers, or for your own monthly review.
How much does it cost?
You can generate your first report free. See current plans and limits on the pricing page.

Your next store report could take one minute.

Drop an orders or sales export and see your first branded store performance report — free.